A Hall of Fame basketball player and coach who led Indiana University to two national championships and is known for his innovative tactics and strong leadership.
Branch McCracken is remembered as one of the most influential figures in Indiana University's basketball history, leading the Hoosiers to two NCAA Championship titles as their head coach. As a player, he was a three-year letter winner and consensus All-American in 1930, earning him a spot in the Naismith Memorial Basketball Hall of Fame in 1960.
Born on June 9, 1908, McCracken was a standout player at Indiana University, where he played center, forward, and guard, earning the reputation of being "rough and tough." He led the Big Ten Conference in scoring his senior year, averaging 12.3 points per game, and graduated as the league's career scoring record holder.
McCracken's coaching career began at Ball State University, where he served as the head coach from 1930 to 1938, compiling a 93-41 record. He then moved to Indiana University, where he coached for 23 seasons, from 1938 to 1943 and again from 1946 to 1965. During his tenure, the Hoosiers won two NCAA Championships, in 1940 and 1953.
McCracken's coaching style was characterized by his emphasis on teamwork, discipline, and hard work. He was known for his ability to adapt his strategy to the strengths and weaknesses of his players, often using unconventional tactics to outmaneuver opponents. His philosophy was rooted in the idea that "winning is not everything, but wanting to win is."
Branch McCracken's legacy extends far beyond his wins and losses. He played a significant role in shaping the game of basketball, influencing generations of players and coaches. His commitment to his players and his emphasis on sportsmanship have made him a beloved figure in Indiana University's history.
"Winning is not everything, but wanting to win is."
"Discipline is not a restriction, it's a foundation for success."
June 9, 1908: Born in Monrovia, Indiana
1930: Graduated from Indiana University
1960: Inducted into the Naismith Memorial Basketball Hall of Fame
June 4, 1970: Passed away at the age of 61
Branch McCracken's remarkable career as a player and coach has left an indelible mark on the world of basketball. His commitment to excellence, his innovative coaching style, and his dedication to his players have cemented his place as one of the greatest coaches in college basketball history.
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