Written by: Emma Thompson

Brandon Tartikoff: The Genius Behind NBC's Golden Age

Brandon Tartikoff was the mastermind behind NBC's transformation from last place to ratings dominance in the 1980s, credited with bringing iconic shows like Hill Street Blues, L.A. Law, and Seinfeld to the small screen. As the head of NBC's entertainment division from 1981 to 1991, Tartikoff's innovative approach to programming turned the network around, earning him a permanent place in television history.

Early Life and Education

Born on January 13, 1949, in Freeport, New York, to a Jewish family, Tartikoff grew up with a passion for the creative arts. He attended Lawrenceville School and later graduated from Yale University, where he contributed to the campus humor magazine The Yale Record. During his college years, Tartikoff worked as an account executive and sales manager for WNHCTV in New Haven, Connecticut, and later in Hartford, Connecticut.

Rise to Fame

After graduating from Yale, Tartikoff took a series of jobs in advertising and local television, including WLSTV in Chicago, Illinois. It wasn't until 1976 that he landed a job as a program executive at ABC, where he spent a year before moving to NBC in 1977. At NBC, Tartikoff was hired by Dick Ebersol to direct comedy programming, marking the beginning of his rise to fame.

Turning Around NBC

When Tartikoff took over programming duties at NBC in 1981, the network was in a precarious position – in last place behind ABC and CBS, with affiliates defecting and only three prime-time shows in the Top 20. However, Tartikoff's vision and innovative approach turned the network around, earning NBC the top spot in the ratings by the mid-1980s.

Hit Shows and Legacy

Tartikoff's legacy is marked by an impressive list of hit shows, including:

• Hill Street Blues
• L.A. Law
• Law & Order
• ALF
• Family Ties
• The Cosby Show
• Cheers
• Seinfeld
• The Golden Girls
• Wings
• Miami Vice
• Knight Rider
• The A-Team
• Saved by the Bell
• The Fresh Prince of Bel-Air
• St. Elsewhere
• Night Court

In addition to these hits, Tartikoff was also instrumental in developing the 1984 sitcom Punky Brewster, which he named after a girl he had a crush on in school. He also played a role in the creation of Star Trek: Deep Space Nine and Beggars and Choosers.

Philosophy and Approach

Tartikoff's success can be attributed to his unique approach to programming, which focused on creating shows that resonated with audiences. He believed in taking risks and giving new talent a chance, often going against the grain of conventional wisdom. This approach earned him a reputation as a maverick in the television industry.

Personal Milestones and Key Life Events

In addition to his professional accomplishments, Tartikoff's personal life was marked by several significant milestones. He married his wife, Lily, in 1982, and the couple had two children together. Tartikoff was also an avid traveler and enjoyed exploring new destinations in his free time.

Legacy and Impact

Brandon Tartikoff's legacy extends far beyond his impressive list of hit shows. He revolutionized the television industry, paving the way for future generations of television executives. His influence can still be felt today, with many of the shows he developed remaining beloved classics. Tartikoff's innovative approach to programming and his commitment to taking risks continue to inspire television executives and creators alike.

Tartikoff passed away on August 27, 1997, but his legacy lives on, cementing his place as one of the most influential television executives in history.