Written by: David Williams

Arthur Godfrey: The Radio and Television Icon of the 1950s

Arthur Godfrey, affectionately known as "The Old Redhead," was a trailblazing American radio and television broadcaster and entertainer who captivated audiences with his charismatic wit, folksy charm, and versatile talent. At the height of his success in the early 1950s, Godfrey dominated the airwaves, simultaneously hosting up to six daily radio and television shows for CBS.

Early Life and Career

Born on August 31, 1903, in Manhattan, New York, Godfrey's early life was marked by a strong connection to music and performance. His mother, Kathryn Morton Godfrey, was from a well-established family, and her cultural influence instilled in Arthur a love for the arts. After serving in the United States Navy during World War I, Godfrey began his broadcasting career as a radio announcer in the 1920s, gradually building a reputation for his warm, conversational style and adaptability.

Rise to Fame

Godfrey's breakthrough came in the late 1940s with his morning radio show, "Arthur Godfrey Time," which combined music, comedy, and conversation in a unique format. The show's immense popularity led to a television adaptation, cementing Godfrey's status as a household name. He went on to create and host several other hit shows, including "Arthur Godfrey's Talent Scouts" and "Arthur Godfrey and His Friends."

Commercial Success and Sponsors

Godfrey's reputation as a trustworthy and down-to-earth personality made him a sought-after pitchman for various products. He was particularly associated with Chesterfield cigarettes, creating the now-iconic slogan "Buy 'em by the carton." Later, he became a prominent advocate for the antitobacco movement after quitting smoking and being diagnosed with lung cancer in 1959.

Controversy and Decline

In 1953, Godfrey shocked the nation by firing singer Julius La Rosa on live television, citing a supposed breach of contract. This incident, combined with similar firings of cast and crew members, led to a deterioration of Godfrey's wholesome image and a marked decline in his popularity. Over the next two years, he dismissed over 20 employees, citing various reasons, which were heavily criticized by the press and public.

Legacy and Later Life

Arthur Godfrey's impact on American entertainment and broadcasting cannot be overstated. He remains an influential figure in the history of radio and television, paving the way for future generations of on-air personalities. Godfrey continued to work in the industry, albeit in a reduced capacity, until his passing on March 16, 1983. His legacy lives on through his memorable performances, iconic advertisements, and the countless lives he touched through his unique brand of humor and humanity.

Fun Facts and Trivia

• Godfrey was a self-taught musician and played the ukulele on many of his shows.
• He was a pioneer of live television, often performing without scripts or rehearsals.
• Godfrey was an avid aviator and held a commercial pilot's license.

Arthur Godfrey's remarkable career serves as a testament to the power of talent, hard work, and adaptability in the ever-changing landscape of American entertainment.