A legendary publicist and songwriter who crafted iconic MGM movie musicals and penned timeless standards like "Dancing in the Dark" and "Moonglow".
Howard Dietz, the legendary lyricist, librettist, and publicist, is best known for his enduring collaboration with composer Arthur Schwartz, which produced some of the most iconic show tunes of the 20th century. His creative genius, however, extends far beyond his songwriting credits, as he was also the driving force behind MGM's iconic branding, including the creation of the legendary Leo the Lion mascot and the slogan "Ars Gratia Artis."
Born on September 8, 1896, in New York City, Dietz attended Columbia College and later studied journalism at Columbia University. This solid educational foundation would serve him well in his future endeavors, as he leveraged his writing skills to become a successful publicist and lyricist.
Dietz's professional career began as a publicist and director of advertising for Goldwyn Pictures, where he made a lasting impact by creating the iconic Leo the Lion mascot and the slogan "Ars Gratia Artis." He later joined MGM, where he held the position of Vice President in Charge of Publicity from 1942 to 1957. During this time, he played a crucial role in shaping the studio's brand identity and promoting its films.
In the realm of music, Dietz's collaboration with Arthur Schwartz began in 1929 with the Broadway revue The Little Show. This partnership would span over three decades and yield some of the most beloved show tunes of the era, including "Dancing in the Dark" and "That's Entertainment!"
During World War I, Dietz served in the US Navy and edited the magazine Navy Life. In World War II, he assisted the U.S. Treasury Department with the promotion of War Bonds and created stage shows for the Coast Guard with composer Vernon Duke. These efforts demonstrate Dietz's commitment to serving his country and contributing to the war effort.
In recognition of his contributions to the world of music and entertainment, Dietz was inducted into the Songwriters Hall of Fame in 1972 and the American Theatre Hall of Fame in 1981. His extensive archive of documents and memorabilia, which he meticulously maintained throughout his career, was donated to the New York Public Library for the Performing Arts after his passing in 1983.
Dietz was married three times, with his first marriage to Elizabeth Bigelow Hall in 1917 ending in divorce in 1936. He later resided in a townhouse on 18 West 11th Street in Greenwich Village, which he purchased in 1930 and would later be bought by advertising executive James Platt Wilkerson.
Howard Dietz's multifaceted career serves as a testament to his boundless creativity, innovative spirit, and dedication to his craft. As a lyricist, librettist, and publicist, he left an indelible mark on the world of entertainment, and his legacy continues to inspire generations of artists and professionals alike.
99 Years Old
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